Cesar Hernandez

Directed and delivered innovative creative work for diverse business initiatives, from initial concept to final execution, ensuring alignment with strategic briefs.

Established comprehensive creative direction, style, and methodologies for assigned projects, significantly enhancing brand consistency and market presence.

Oversaw and contributed to the development and implementation of integrated concepts, amplifying brand messaging and achieving client objectives.

Implemented full-spectrum creative solutions for advertising, print collateral, package design, trade show exhibits, in-store point-of-sale, email, and website design.

Managed multiple client projects from concept through final production, ensuring high-quality deliverables and client satisfaction.

Collaborated directly with B2B and B2C clients and agencies to translate complex requirements into compelling visual narratives.

Directed all art and design for Mission Nutrition and Notables school's food and incentives promotional divisions, impacting nationwide campaigns.

Collaborated with marketing and account executives to complete multiple projects, ensuring timely delivery and alignment with strategic goals.

Led brainstorming sessions to develop robust design guidelines, standardizing visuals for nationwide school nutrition and health kid incentive promotions.

Developed specialty and private label cheese packaging, contributing to product differentiation and market appeal.

Designed a wide range of marketing collateral, including sell sheets, brochures, catalogs, flyers, recipes, and sales presentation kits, supporting product launches.

Coordinated and art directed in-house food photo shoots for new products and line extensions, ensuring high-quality visual assets for promotional materials.

Established and grew an in-house art department, recruiting talent within a one-year timeframe to build a high-performing creative team.

Led the re-branding of all products, including laundry, storage, ironing, and pet furniture SKU items, significantly modernizing brand identity.